Someone in a client's community asked me this during a recent AI Q&A:
"When I see a really good reel, or a post, or a video I want to use later as inspiration for content... what's a better way to save it? I've got bookmarks in like six places. It's a mess."
And I can totally relate.
Some of the videos I really like are bookmarked. Some posts are saved in my notes. Others are in my Facebook Messenger because I would send the links to myself.
They're scattered across different places. So it's a pain trying to find something. And honestly? I would forget what I saved 99% of the time.
As I write this, I realized that they're not really useful to me. The way I'm saving all these content inspo is not working at all.
And when I think back of how I'd usually collect swipe files of sales pages, lead magnets, and other marketing assets... I'm convinced.
All I did was collect stuff. I never used them. Because quite frankly, I forgot they exist!
Sooo if you're building swipe files, give what I'm about to share a try.
Here's what I told that member (and it's something I'm building for myself, too).
I recommended using NotebookLM (they call it Gemini Notebook now). You dump in everything. URLs, YouTube videos, PDFs, screenshots, transcripts, pasted captions, etc...
And instead of scrolling through your saves hunting for inspiration on a Tuesday morning, you simply ask the library. You brainstorm with NotebookLM to come up with content ideas.
You can ask why a certain video worked. Or what patterns show up in the strongest ones you've saved. Or what content gaps exist that nobody in your niche is filling.
There's sooo many ways you can use this system.
But here's the game changer.
Before you save a single piece of inspiration, create one foundational source file inside the notebook. I call it #ContentContext and it has 8 lines:
Audience
What I sell
Problems I solve
Content pillars
My POV and beliefs
Tone and voice
What I don't want my content to sound like
Primary content goal
That source file is the difference between a generic output and an output that's tailored to you, your business and your content goals.
If you want to see how this whole AI Content Ideation System works in action, I just dropped a new video where I walk through the whole setup.
Then, create the notebook. Use the prompts I mentioned in the video. And lemme know what you think.
Let’s build freedom together,
Hazel June
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